MobiliseSME Exchange Series: Training in Beauty Care from Italy to Spain

Thursday, May 18th, 2017

This article is part of a series dedicated to the exchanges of employees between SMEs via the MobiliseSME program. This week we have interviewed Emanuele D’Angella, an entrepreneur who owns and manages a hairstyle and beauty salon also acting as a retailer for beauty care products in Formentera.

SeAma Exchange 2

Mr D’Angella at his shop in Formentera, Se Ama, with the two guest employees from D&D and Art School


Emanuele is in the middle of doing an exchange with two Italian SMEs, D&D srl. – an Italian commercial activity in the same sector –  and  Art School soc. coop. – a training centre and academy for hairstylists. Both companies have sent an employee to work at Mr D’angella’s salon for a total of one month, of which two weeks have already passed.

Hello Emanuele, thank you for joining us. How did you come to know about MobiliseSME?

I was told about MobiliseSME in a dinner meeting at the start of this year by people who work in my sector. I then went to look for information on the website and contacted the team of CONFAPI, the Italian MobiliseSME partner, who were helpful. The project was very interesting and I saw a lot of potential but it was good to have their support from a bureaucratic and organisational point of view to make sure the exchange was done according to the rules and to the needs of all participants.

As an entrepreneur, what was your objective for hosting an exchange? What did you want to get out of it?

I had to consider the needs of my shop – I have a seasonal turnover in my staff and I cannot always be present due to other activities I have to work on in Italy.  So my main objective was to train my personnel in both the marketing and technical aspects of the job so that they can manage the shop independently. Hence I looked for partners who could provide me with professionals who could teach them to my team.

How did you find partners for your exchange visit?

Partially I looked on the MobiliseSME Matchmaking Platform and partially I was in touch with CONFAPI, who introduced me to my exchange partners. Even though I already knew their brand and good reputation, I had the chance to meet them in person for the first time: they were also very eager to participate and had the perfect profile that could provide me the added value I was looking for. In this sense, CONFAPI’s help was invaluable.

What was your experience after these first two weeks? Are you reaching your objective?

I was at the shop in Formentera to help and supervise for the first three days of the exchange and afterwards I received constant feedback from my staff. For what I have seen and from the feedback, it has been a great experience so far and I expect it will continue this way. The objective was to share experiences and competences. I needed to bring a work method to my staff, both technical and promotional. Not only we achieved this, as they acquired new notions and techniques, but also it was also a highly motivational experience for both my staff and the visiting employees.

I really believe these experiences, both for those who teach and those who learn, are uniquely valuable exactly because of the morale boost they provide. It is superseding my expectations.

Any final remarks? Any suggestion or advice for the project?

I believe MobiliseSME is a great project. Projects that provide training are extremely helpful for SMEs, which don’t always have access to training programs, mostly because of limited resources, but which remain absolutely vital to their activities. I hope such opportunities will still be available in future.

If you also want to participate in the program, register now on the MobiliseSME Matchmaking Platform!


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